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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"My husband and I have used Friedman Real Estate for multiple transactions, both as buyers and as leasing various properties. Josh and his staff are extremely knowledgeable and are an invaluable resource in the industry. Highly recommend!"
"My husband and I have used Friedman Real Estate for multiple transactions, both as buyers and as leasing various properties. Josh and his staff are extremely knowledgeable and are an invaluable resource in the industry. Highly recommend!"
Michelle G.
"By far the best real estate practice in the city! Josh Friedman is a genuine great guy and incredible at what he does. He made us feel extremely taken care of in our home-buying process. We looked at several homes before finding the right one, and he was so honest and helpful about each one. These are the things that matter when you're making a life decision for your family. He went above and beyond and always does! He continued to help us after purchasing the home with recommendations for home services, movers, etc. Friedman Real Estate will be our choice forever for any commercial or residential investment we make, and I recommend you make them your choice too! Thank you so much, Josh and the Friedman Real Estate!"
"By far the best real estate practice in the city! Josh Friedman is a genuine great guy and incredible at what he does. He made us feel extremely taken care of in our home-buying process. We looked at several homes before finding the right one, and he was so honest and helpful about each one. These are the things that matter when you're making a life decision for your family. He went above and beyond and always does! He continued to help us after purchasing the home with recommendations for home services, movers, etc. Friedman Real Estate will be our choice forever for any commercial or residential investment we make, and I recommend you make them your choice too! Thank you so much, Josh and the Friedman Real Estate!"
Aliza K.
"Great experience. Josh Friedman and his team walked us through the entire process. Really knowledgeable. Will definitely recommend Friedman Real Estate to anyone looking to buy or sell a home."
"Great experience. Josh Friedman and his team walked us through the entire process. Really knowledgeable. Will definitely recommend Friedman Real Estate to anyone looking to buy or sell a home."
Greg M.
"Seriously, he is the best! This is our 4th house and our first time using Josh. I will never use another realtor again. He blew everyone else out of the water. He is honest and is not going to sugarcoat how to make your house the best to sell for top dollar. The pictures he had done of our home were on point! With his suggestions, 6 months after we initially tried to sell and failed, we got a significant chunk above asking."
"Seriously, he is the best! This is our 4th house and our first time using Josh. I will never use another realtor again. He blew everyone else out of the water. He is honest and is not going to sugarcoat how to make your house the best to sell for top dollar. The pictures he had done of our home were on point! With his suggestions, 6 months after we initially tried to sell and failed, we got a significant chunk above asking."
Seller
"Josh was amazing to work with! It had been 40 years since the purchase of my last home, so a lot had changed. Josh found me the perfect home in the Texas Hill Country of Wimberley. He helped me with every step of the home-buying process. I couldn't be happier! Thank you, Josh, for my home-buying experience. You are the best!"
"Josh was amazing to work with! It had been 40 years since the purchase of my last home, so a lot had changed. Josh found me the perfect home in the Texas Hill Country of Wimberley. He helped me with every step of the home-buying process. I couldn't be happier! Thank you, Josh, for my home-buying experience. You are the best!"
Buyer
"Best in the business! Josh found a great deal on a beautiful property in Wimberley. He helped us through the entire process to make our transaction flawless. I highly recommend Josh for all your real estate needs."
"Best in the business! Josh found a great deal on a beautiful property in Wimberley. He helped us through the entire process to make our transaction flawless. I highly recommend Josh for all your real estate needs."
Jake W.
"Josh Friedman will work harder for you than anyone else! Josh made our dreams come true by getting absolute top dollar for our existing home and then negotiating a great deal on our new home with a big builder. Without him, we would still be in our old house wishing to upgrade. You will hire him as your realtor and gain a lifelong friend in the process! I have referred Josh to all our friends, and they are blown away by how great he is. Do yourself a favor and don't call anyone else!"
"Josh Friedman will work harder for you than anyone else! Josh made our dreams come true by getting absolute top dollar for our existing home and then negotiating a great deal on our new home with a big builder. Without him, we would still be in our old house wishing to upgrade. You will hire him as your realtor and gain a lifelong friend in the process! I have referred Josh to all our friends, and they are blown away by how great he is. Do yourself a favor and don't call anyone else!"
Joe A.
"Josh and Madison were wonderful to work with and sold our house with the utmost professionalism. Highly recommend them to anyone looking to buy or sell!"
"Josh and Madison were wonderful to work with and sold our house with the utmost professionalism. Highly recommend them to anyone looking to buy or sell!"
Andrew M.
"I have used Josh for several transactions over the years. He has always been extremely attentive and professional. He even insisted I go look at a property I originally passed on from viewing online photos, and that's the one I ended up purchasing. I value his knowledge of the Austin real estate market and would definitely use him again."
"I have used Josh for several transactions over the years. He has always been extremely attentive and professional. He even insisted I go look at a property I originally passed on from viewing online photos, and that's the one I ended up purchasing. I value his knowledge of the Austin real estate market and would definitely use him again."
Vicky G.
"Josh and Madison helped us navigate the purchase of our first home and now have guided us through becoming first-time landlords! They have been patient, helpful, and mindful of our needs. I would entrust any of my Central Texas real estate needs to the Friedman team!"
"Josh and Madison helped us navigate the purchase of our first home and now have guided us through becoming first-time landlords! They have been patient, helpful, and mindful of our needs. I would entrust any of my Central Texas real estate needs to the Friedman team!"
Morgan C.
"Josh and Madison have been a pleasure to work with on every venture we’ve done. Their professionalism and service go above and beyond anyone I’ve ever worked with!"
"Josh and Madison have been a pleasure to work with on every venture we’ve done. Their professionalism and service go above and beyond anyone I’ve ever worked with!"
Buyer & Seller
"I recently had the pleasure of working with Friedman Real Estate to lease my home, and I am thrilled with the experience. From start to finish, their professionalism, dedication, and attention to detail were evident. Professionalism: The team at Friedman Real Estate demonstrated a high level of professionalism throughout the leasing process. They were always punctual, respectful, and courteous in all interactions. Their clear communication and prompt responses to my queries made the entire process seamless. Expertise: Their expertise in the real estate market was apparent as they provided valuable insights and guidance on pricing, marketing, and tenant selection. This knowledge was instrumental in finding a suitable tenant for my home quickly. Marketing: The marketing strategy employed by Friedman Real Estate was top-notch. They utilized a variety of platforms and techniques to ensure maximum exposure for my property. The professional photos and detailed listing descriptions attracted numerous potential tenants, leading to a swift and successful lease agreement. Tenant Screening: I was particularly impressed with their thorough tenant screening process. They conducted comprehensive background checks and ensured that the selected tenant was reliable and well-suited for my property. This gave me peace of mind knowing that my home was in good hands. Customer Service: The level of customer service provided by Friedman Real Estate was exceptional. They were always available to address my concerns and kept me informed at every stage of the leasing process. Their friendly and approachable demeanor made working with them a pleasant experience. Overall, I highly recommend Friedman Real Estate to anyone looking to lease their property. Their professionalism, expertise, and commitment to customer satisfaction set them apart in the real estate industry. I am extremely satisfied with the service they provided and would not hesitate to work with them again in the future."
"I recently had the pleasure of working with Friedman Real Estate to lease my home, and I am thrilled with the experience. From start to finish, their professionalism, dedication, and attention to detail were evident. Professionalism: The team at Friedman Real Estate demonstrated a high level of professionalism throughout the leasing process. They were always punctual, respectful, and courteous in all interactions. Their clear communication and prompt responses to my queries made the entire process seamless. Expertise: Their expertise in the real estate market was apparent as they provided valuable insights and guidance on pricing, marketing, and tenant selection. This knowledge was instrumental in finding a suitable tenant for my home quickly. Marketing: The marketing strategy employed by Friedman Real Estate was top-notch. They utilized a variety of platforms and techniques to ensure maximum exposure for my property. The professional photos and detailed listing descriptions attracted numerous potential tenants, leading to a swift and successful lease agreement. Tenant Screening: I was particularly impressed with their thorough tenant screening process. They conducted comprehensive background checks and ensured that the selected tenant was reliable and well-suited for my property. This gave me peace of mind knowing that my home was in good hands. Customer Service: The level of customer service provided by Friedman Real Estate was exceptional. They were always available to address my concerns and kept me informed at every stage of the leasing process. Their friendly and approachable demeanor made working with them a pleasant experience. Overall, I highly recommend Friedman Real Estate to anyone looking to lease their property. Their professionalism, expertise, and commitment to customer satisfaction set them apart in the real estate industry. I am extremely satisfied with the service they provided and would not hesitate to work with them again in the future."
Christina W.
"It's a tough time to get commercial space leased, and I had space I needed to sub-lease. Josh and his team did a great job of finding us a tenant and getting the deal done."
"It's a tough time to get commercial space leased, and I had space I needed to sub-lease. Josh and his team did a great job of finding us a tenant and getting the deal done."
Scott G.
"Josh and his team were outstanding. Got us several competing offers for a commercial property within 60 days of listing!"
"Josh and his team were outstanding. Got us several competing offers for a commercial property within 60 days of listing!"
Jeff G.
"Josh and his team are excellent all the way around. We used them while purchasing a commercial property, and Josh negotiated issues seamlessly. I'll be using Josh for my future real estate needs."
"Josh and his team are excellent all the way around. We used them while purchasing a commercial property, and Josh negotiated issues seamlessly. I'll be using Josh for my future real estate needs."
Travis K.
"The team at Friedman Real Estate is top-notch. We just closed a transaction, and the process and communication were seamless. Five-star experience; thank you, Josh and Madison!"
"The team at Friedman Real Estate is top-notch. We just closed a transaction, and the process and communication were seamless. Five-star experience; thank you, Josh and Madison!"
Mark I.

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